Liz Sanocki, PhD

Product Design & UX Design Strategy

Welcome to my portfolio site. I'm a UX designer with more than a decade of experience researching and designing digital products. My passion is synthesizing user needs and translating them into design concepts. In my career I have focused on the "upfront" part of design, often referring to myself as a "functional UX Designer."

My approach: synthesize the problem from the users' perspective, rapidly prototype possible solutions in the time allotted. Test, iterate, and find a solution that fits business strategy and is technically feasible.

AWS Work


User Experience Designer for web-based cloud computing applications, mostly database and big data computing services. Worked with small teams to strategize, conceptualize, design, and develop a variety of AWS Management Console Services in Agile development environment. Tools: Axure, Balsamiq, Photoshop, HTML/CSS, Jira


Expedia Project


Primary UX designer redesigning end-to-end call center employee application for arranging, booking and servicing customer travel. Conceptualized, designed and created information architecture, application flow, Axure prototype, and UX specifications. Tools: Axure, Viso, Photoshop


Different Work


User experience research and design consultant providing services to Australian and international clients. User experience research, business and online strategy analysis, user experience design, concept development, information architecture, and detailed UI design for multiple, simultaneous projects. Mentored associate, mid and senior level Experience Architects. Tools: Axure, Viso, Photoshop, Morae


MSN Games Work



User Researcher for on-going (Scrum) releases of MSN Games web site portal and Messenger platform for hundreds of online, downloadable, subscription, and mobile games. Tools: Morae, Viso, Omniture, DatStat, SPSS


Expeditors Work


User Interface Designer for web-based internal and client-facing LOB tools. Worked with small teams to strategize, conceptualize, design, and develop tools. Established user experience design practices, processes and deliverables for company. I was their first UX Designer. Excellent performance prompted growth of team from 1 to 8 members during my time there. Tools: HTML/CSS, Dreamweaver, Viso, Photoshop

Additional work samples on request